Is What Direct Limited in creditors' voluntary liquidation?
Last verified 27 May 2026
Yes, What Direct Limited (company number 07071175) entered creditors' voluntary liquidation on 13 March 2024, by its creditors. David Adam Broadbent of null was appointed as liquidator.
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What Direct Limited is now in creditors' voluntary liquidation. Below are the key dates, the directors, the public-record timeline that led here, and what the liquidation means if you are a creditor, employee, customer or supplier.
Company at a glance
| Status | In Creditors' Voluntary Liquidation |
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| Company number | 07071175 |
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| Previously known as | - What-Consulting Limited, Nov 2009 to Oct 2015
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| Incorporated | 10 November 2009 (17 years old) |
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| Registered office | 11 Clifton Moor Business Village, James Nicolson Link, Clifton Moor, York, YO30 4XG |
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| Nature of business (SIC) | 66220: Activities of insurance agents and brokers |
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| Date entered creditors' voluntary liquidation | 13 March 2024 |
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| Liquidator | David Adam Broadbent, null (licensed insolvency practitioner) |
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| Public register | View filing history ↗ |
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About the business
What Direct Limited is a UK limited company based in Clifton Moor, incorporated in 2009 and 15 years old when the liquidator was appointed. Its registered activity is activities of insurance agents and brokers (SIC 66220). There have been 7 director appointments since incorporation, of which 4 were on the board when the liquidator was appointed, alongside 1 person with significant control. 1 charge has been registered against the company, 1 of which is still outstanding.
Directors
7 people have been appointed as directors of What Direct Limited.
DirectorStatusAppointedResigned
Rui MaResigned23 Jan 20191 Aug 2023 A director resignation shortly before an insolvency is a matter of public record; it does not by itself imply wrongdoing.
Persons with significant control
Individuals or entities with significant influence or control.
Ascension Finance Ltd
corporate entity person with significant control
Voting rights 75-100%
3 ceased controls
- Mr Neil Harkin · ceased 7 Jan 2020
- Mr Martin Clive Ward · ceased 7 Jan 2020
- Mr Andrew Robinson · ceased 7 Jan 2020
Charges register
Secured creditors and encumbrances against the company. 1 outstanding · 0 satisfied.
Status · Creditor · Type · Dates
OutstandingBarclays Bank PLC
A registered charge · Created 16 Jun 2016 · Pending
What happened
EventDateType
Liquidators' statement of receipts and payments to 2026-03-1220 June 2026LIQ03
Liquidators' statement of receipts and payments2 June 2025LIQ03
Registered office address changed10 July 2024AD01 Notice of completion of voluntary arrangement13 May 2024CVA4
Appointment of a voluntary liquidator2 April 2024600
+70 earlier events · 2010 to 2024
Statement of affairs2 April 2024LIQ02
Creditors' voluntary liquidationStatus13 March 2024
Total exemption full accounts made up1 February 2024AA Notice to Registrar of companies voluntary arrangement taking effect27 October 2023CVA1
Compulsory strike-off action has been suspended19 October 2023DISS16(SOAS) First Gazette notice for compulsory strike-off3 October 2023GAZ1 Director's details changed10 August 2023CH01 Termination of appointment as a director10 August 2023TM01 Registered office address changed9 August 2023AD01 Director's details changed9 August 2023CH01 Confirmation statement made with updates6 February 2023CS01 Total exemption full accounts made up24 May 2022AA Secretary's details changed7 February 2022CH03 Director's details changed7 February 2022CH01 Confirmation statement made with updates7 February 2022CS01 Director's details changed27 October 2021CH01 Director's details changed27 October 2021CH01 Director's details changed27 October 2021CH01 Registered office address changed27 October 2021AD01 Change of details as a person with significant control27 October 2021PSC05 Total exemption full accounts made up28 June 2021AA Director's details changed5 February 2021CH01 Director's details changed5 February 2021CH01 Confirmation statement made with updates5 February 2021CS01 Secretary's details changed8 October 2020CH03 Director's details changed8 October 2020CH01 Director's details changed8 October 2020CH01 Current accounting period extended1 May 2020AA01 Confirmation statement made with updates5 February 2020CS01 Cessation as a person with significant control5 February 2020PSC07 Cessation as a person with significant control5 February 2020PSC07 Cessation as a person with significant control5 February 2020PSC07 Notification as a person with significant control7 January 2020PSC02 Confirmation statement made with updates19 December 2019CS01 Director's details changed19 December 2019CH01 Director's details changed19 December 2019CH01 Change of details as a person with significant control19 December 2019PSC04 Total exemption full accounts made up11 December 2019AA Appointment as a director23 January 2019AP01 Confirmation statement made with no updates26 November 2018CS01 Micro company accounts made up27 September 2018AA Confirmation statement made with no updates14 November 2017CS01 Confirmation statement made with updates7 November 2017CS01 Micro company accounts made up1 August 2017AA Confirmation statement made with updates2 November 2016CS01 Total exemption small company accounts made up12 September 2016AA Registration of charge , created20 June 2016MR01 Termination of appointment as a director6 November 2015TM01 Certificate of change of name28 October 2015CERTNM Annual return made up with full list of shareholders27 October 2015AR01 Total exemption small company accounts made up10 September 2015AA Appointment as a director24 June 2015AP01 Termination of appointment as a director24 June 2015TM01 Appointment as a director24 June 2015AP01 Director's details changed30 December 2014CH01 Director's details changed30 December 2014CH01 Annual return made up with full list of shareholders14 November 2014AR01 Registered office address changed13 November 2014AD01 Total exemption small company accounts made up26 September 2014AA Annual return made up with full list of shareholders2 December 2013AR01 Total exemption small company accounts made up2 October 2013AA Registered office address changed8 February 2013AD01 Annual return made up with full list of shareholders20 November 2012AR01 Accounts for a dormant company made up27 September 2012AA Annual return made up with full list of shareholders14 November 2011AR01 Total exemption small company accounts made up14 March 2011AA Annual return made up with full list of shareholders12 November 2010AR01 Current accounting period extended22 April 2010AA01 Incorporation10 November 2009NEWINC What this means for you
If you are a creditor
Submit your proof of debt to the liquidator. Once liquidation begins, no creditor can start or continue legal action without the court's permission. Unsecured creditors rank after secured and preferential creditors and are usually paid last, often only a portion.
Owed money by a company in liquidation →If you are an employee
Employees are preferential creditors for certain unpaid wages and holiday pay, and may be able to claim from the Redundancy Payments Service if roles are made redundant.
Employee rights and redundancy pay →If you are a customer
Deposits paid are usually unsecured claims. Contracts may be terminated by the liquidator. Contact the liquidator about outstanding work or refunds.
What customers can recover →If you are a supplier
Goods supplied before the liquidation began are an unsecured claim. Check whether any retention-of-title clause lets you identify and recover specific goods.
How retention of title works →Don't be the last to know next time
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See how Protect works, £24/mo →Other companies in creditors' voluntary liquidation
Related guides
The bigger picture
Frequently asked questions
- Is What Direct Limited in creditors' voluntary liquidation?
- Yes. What Direct Limited (company number 07071175) entered creditors' voluntary liquidation on 13 March 2024, by its creditors. David Adam Broadbent of null was appointed as liquidator.
- Who is the liquidator of What Direct Limited?
- David Adam Broadbent, a licensed insolvency practitioner at null, was appointed liquidator of What Direct Limited on 13 March 2024. Creditors can contact the liquidator directly to submit a claim.
- What does What Direct Limited do?
- What Direct Limited's registered nature of business is activities of insurance agents and brokers (SIC 66220).
- Where is What Direct Limited based?
- What Direct Limited's registered office is 11 Clifton Moor Business Village, James Nicolson Link, Clifton Moor, York, YO30 4XG. The registered office is the address held on the public register, which is not always the trading address.
- When was What Direct Limited founded?
- What Direct Limited was incorporated on 10 November 2009, 15 years before the liquidator was appointed.
- What is What Direct Limited's company number?
- What Direct Limited's registered company number is 07071175.
- Who has significant control of What Direct Limited?
- 1 active person with significant control over What Direct Limited is on the register: Ascension Finance Ltd.
- Does What Direct Limited have any outstanding charges?
- an outstanding charge is registered against What Direct Limited out of 1 on file. Outstanding charges represent secured creditors who rank ahead of unsecured creditors in any recovery.
- What does liquidation mean for creditors of What Direct Limited?
- Liquidation is the formal wind-up of a company. Once it begins, the liquidator collects assets, settles claims in statutory order (secured, preferential, then unsecured) and distributes whatever remains. Unsecured creditors often recover only a portion of what they are owed, and sometimes nothing.
- How long does liquidation take?
- Most liquidations run for 12 to 24 months, longer where the company has complex assets, litigation, or ongoing trading. Annual progress reports are filed by the liquidator until the company is dissolved at the end of the process.
- Will creditors get paid in What Direct Limited's liquidation?
- Secured creditors are paid from the assets they hold a charge over. Preferential creditors (employee wages up to limits, pension contributions, HMRC for certain taxes) come next. Unsecured creditors share whatever remains, which may be nothing. The Statement of Affairs, when filed, sets out the liquidator's estimate at the point of appointment.
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