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Ideal Shopping Direct Limited Is Ideal Shopping Direct Limited in creditors' voluntary liquidation?
Last verified 5 June 2026
Yes, Ideal Shopping Direct Limited (company number 01534758) entered creditors' voluntary liquidation on 28 February 2023, by its creditors. Martin Charles Armstrong of null was appointed as liquidator.
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Ideal Shopping Direct Limited is now in creditors' voluntary liquidation. Below are the key dates, the directors, the public-record timeline that led here, and what the liquidation means if you are a creditor, employee, customer or supplier.
How the case progressed
Administration
1 March 2022
Creditors' voluntary liquidation
28 February 2023
Company at a glance
| Status | In Creditors' Voluntary Liquidation |
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| Company number | 01534758 |
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| Previously known as | - Ideal Shopping Direct PLC, Dec 1999 to Jun 2011
- Wrightway Marketing Limited, Dec 1980 to Dec 1999
|
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| Incorporated | 15 December 1980 (46 years old) |
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| Registered office | Allen House 1, Sutton, SM1 4LA |
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| Nature of business (SIC) | 47910: Retail sale via mail order houses or via Internet (Retail) |
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| Date entered creditors' voluntary liquidation | 28 February 2023 |
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| Liquidator | Martin Charles Armstrong, null (licensed insolvency practitioner) |
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| Official notice | View the official notice ↗ |
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| Statement of Affairs | Filed 13 October 2022, declared assets & liabilities ↗ |
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| Public register | View filing history ↗ |
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About the business
Ideal Shopping Direct Limited is a retail business based in Sutton, incorporated in 1980 and 43 years old when the liquidator was appointed. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). There have been 37 director appointments since incorporation, of which 1 was on the board when the liquidator was appointed, alongside 1 person with significant control. 26 charges have been registered against the company, 4 of which are still outstanding.
Directors
37 people have been appointed as directors of Ideal Shopping Direct Limited.
DirectorStatusAppointedResigned
+31 former directors · resigned 2000 to 2018
A director resignation shortly before an insolvency is a matter of public record; it does not by itself imply wrongdoing.
Persons with significant control
Individuals or entities with significant influence or control.
Aurelius Alpha Limited
corporate entity person with significant control
Ownership of shares 75-100%Voting rights 75-100%Right to appoint and remove directors
2 ceased controls
- Ideal Shopping Bidco Limited · ceased 24 Jul 2018
- Mr Stephen Allen Schwarzman · ceased 24 Jul 2018
Charges register
Secured creditors and encumbrances against the company. 4 outstanding · 22 satisfied.
Status · Creditor · Type · Dates
OutstandingNational Westminster Bank PLC
A registered charge · Created 15 Jan 2022 · Pending
OutstandingNational Westminster Bank PLC
A registered charge · Created 21 Jan 2021 · Pending
OutstandingNational Westminster Bank PLC
A registered charge · Created 23 May 2019 · Pending
SatisfiedNational Westminster Bank PLC
A registered charge · Created 23 Mar 2019 · Satisfied 10 Sep 2020
OutstandingAurelius Alpha LTD
A registered charge · Created 24 Jul 2018 · Pending
+20 earlier charges · 1999 to 2018
SatisfiedLloyds Bank PLC
A registered charge · Created 24 Jul 2018 · Satisfied 15 Jun 2020
SatisfiedLloyds Bank PLC (And Its Successors in Title and Permitted Transferees)
A registered charge · Created 11 Dec 2015 · Satisfied 1 Aug 2018
SatisfiedLloyds Bank PLC
A registered charge · Created 11 Aug 2014 · Satisfied 16 Dec 2015
SatisfiedLloyds Bank PLC
A registered charge · Created 31 Jan 2014 · Satisfied 16 Dec 2015
SatisfiedInflexion Private Equity Partners LLP (As Security Trustee)
Amendment and restatement agreement · Created 4 Mar 2013 · Satisfied 17 Nov 2015
SatisfiedLloyds Tsb Bank PLC
Deed of accession to an omnibus guarantee and set-off agreement · Created 12 Jun 2012 · Satisfied 16 Dec 2015
SatisfiedBeechbrook Mezzanine 1 Gp Limited
Debenture · Created 26 Jul 2011 · Satisfied 17 Nov 2015
SatisfiedInflexion Private Equity Partners LLP (As Security Trustee)
Master guarantee and security agreement · Created 28 Jun 2011 · Satisfied 17 Nov 2015
SatisfiedLloyds Tsb Bank PLC
Deed of admission to an omnibus guarantee and set-off agreement · Created 23 Jun 2011 · Satisfied 16 Dec 2015
SatisfiedLloyds Tsb Bank PLC
Mortgage · Created 23 Jun 2011 · Satisfied 16 Dec 2015
SatisfiedLloyds Tsb Bank PLC
Mortgage · Created 23 Jun 2011 · Satisfied 16 Dec 2015
SatisfiedLloyds Tsb Bank PLC
Debenture · Created 23 Jun 2011 · Satisfied 16 Dec 2015
SatisfiedArqiva Services Limited
Legal charge · Created 25 Jan 2011 · Satisfied 7 Sep 2015
SatisfiedNational Westminster Bank PLC
Debenture · Created 24 Nov 2009 · Satisfied 22 Nov 2011
SatisfiedBarclays Bank PLC
Deed of charge over credit balances · Created 29 Jun 2004 · Satisfied 7 Jan 2010
SatisfiedCrown Castle UK Limited
Legal charge · Created 23 Apr 2004 · Satisfied 3 Feb 2011
SatisfiedBarclays Bank PLC
Deed 0F charge over credit balances · Created 15 May 2002 · Satisfied 5 Sep 2008
SatisfiedBarclays Bank PLC
Legal charge · Created 28 Mar 2001 · Satisfied 7 Jan 2010
SatisfiedBarclays Bank PLC
Debenture · Created 9 Aug 1999 · Satisfied 7 Jan 2010
SatisfiedBarclays Bank PLC
Legal charge · Created 9 Aug 1999 · Satisfied 7 Jan 2010
SatisfiedTsb Bank PLC
Credit balance security deed · Created 17 Dec 1998 · Satisfied 2 Feb 2000
What happened
EventDateType
Liquidators' statement of receipts and payments5 May 2026LIQ03
Liquidators' statement of receipts and payments to 2025-02-272 May 2025LIQ03
Liquidators' statement of receipts and payments to 2024-02-277 May 2024LIQ03
Appointment of a voluntary liquidator15 March 2023600
Notice of move from Administration case to Creditors Voluntary Liquidation28 February 2023AM22 +321 earlier events · 1987 to 2022
Statement of affairs with form AM02SOA13 October 2022AM02 Administrator's progress report26 September 2022AM10 Establishment of creditors or liquidation committee13 May 2022COM1
Result of meeting of creditors9 May 2022AM07
Statement of administrator's proposal19 April 2022AM03 Registered office address changed from Ideal Home House Newark Road Peterborough Cambridgeshire PE1 5WG to Allen House 1 Westmead Road Sutton Surrey SM1 4LA on 2022-03-022 March 2022AD01 Appointment of an administrator1 March 2022AM01 Memorandum and Articles of Association15 February 2022MA Registration of charge 015347580026, created on 2022-01-1521 January 2022MR01 Termination of appointment of Jamie Brian Morris Martin as a director on 2021-12-3131 December 2021TM01 Termination of appointment of Martin Shaun Purcell as a director on 2021-12-3131 December 2021TM01 Confirmation statement made on 2021-09-01 with no updates14 September 2021CS01 Full accounts made up to 2020-12-275 May 2021AA Registration of charge 015347580025, created on 2021-01-2125 January 2021MR01 Satisfaction of charge 015347580023 in full10 September 2020MR04 Confirmation statement made on 2020-09-01 with no updates2 September 2020CS01 Full accounts made up to 2019-12-315 August 2020AA Satisfaction of charge 015347580021 in full15 June 2020MR04 Confirmation statement made on 2019-09-01 with updates25 October 2019CS01 Group of companies' accounts made up to 2018-12-312 October 2019AA Registration of charge 015347580024, created on 2019-05-234 June 2019MR01 Registration of charge 015347580023, created on 2019-03-234 April 2019MR01 Consolidation of shares on 2018-11-292 January 2019SH02 Change of share class name or designation17 December 2018SH08 Appointment of Mr Jamie Brian Morris Martin as a director on 2018-12-0713 December 2018AP01 Appointment of Mr Martin Shaun Purcell as a director on 2018-12-0713 December 2018AP01 Termination of appointment of David William Adams as a director on 2018-11-2929 November 2018TM01 Termination of appointment of David William Adams as a secretary on 2018-11-2929 November 2018TM02 Appointment of Dr Caspaar Friedrich Trautwein as a director on 2018-11-1620 November 2018AP01 Group of companies' accounts made up to 2017-12-314 October 2018AA Termination of appointment of Anthony John Sheridan as a director on 2018-08-3011 September 2018TM01 Notification of Aurelius Alpha Limited as a person with significant control on 2018-07-245 September 2018PSC02 Confirmation statement made on 2018-09-01 with updates5 September 2018CS01 Cessation of Stephen Allen Schwarzman as a person with significant control on 2018-07-245 September 2018PSC07 Cessation of Ideal Shopping Bidco Limited as a person with significant control on 2018-07-245 September 2018PSC07 Satisfaction of charge 015347580020 in full1 August 2018MR04 Registration of charge 015347580022, created on 2018-07-2430 July 2018MR01 Registration of charge 015347580021, created on 2018-07-2427 July 2018MR01 Termination of appointment of Michael John Hancox as a director on 2018-05-305 June 2018TM01 Confirmation statement made on 2017-09-01 with no updates9 October 2017CS01 Group of companies' accounts made up to 2017-01-017 July 2017AA Appointment of Mr David William Adams as a director on 2016-09-2122 September 2016AP01 Appointment of Mr David William Adams as a secretary on 2016-09-2122 September 2016AP03 Confirmation statement made on 2016-09-01 with updates20 September 2016CS01 Statement of capital following an allotment of shares on 2016-08-0816 September 2016SH01 Group of companies' accounts made up to 2016-01-035 May 2016AA Termination of appointment of Lawrence Ian Jebson as a secretary on 2016-02-2914 March 2016TM02 Termination of appointment of Lawrence Ian Jebson as a director on 2016-02-2914 March 2016TM01 Amended group of companies' accounts made up to 2014-12-285 January 2016AAMD Memorandum and Articles of Association23 December 2015MA Satisfaction of charge 16 in full16 December 2015MR04 Termination of appointment of Andrew William Gabriel as a director on 2015-11-1016 December 2015TM01 Satisfaction of charge 11 in full16 December 2015MR04 Satisfaction of charge 015347580019 in full16 December 2015MR04 Satisfaction of charge 13 in full16 December 2015MR04 Satisfaction of charge 015347580018 in full16 December 2015MR04 Satisfaction of charge 10 in full16 December 2015MR04 Satisfaction of charge 12 in full16 December 2015MR04 Registration of charge 015347580020, created on 2015-12-1115 December 2015MR01 Satisfaction of charge 14 in full17 November 2015MR04 Satisfaction of charge 17 in full17 November 2015MR04 Satisfaction of charge 15 in full17 November 2015MR04 Annual return made up to 2015-09-01 with full list of shareholders5 October 2015AR01 Satisfaction of charge 9 in full7 September 2015MR04 Group of companies' accounts made up to 2014-12-283 August 2015AA Appointment of Mr Andrew William Gabriel as a director on 2014-12-1712 January 2015AP01 Secretary's details changed for Mr Lawrence Ian Jebson on 2014-09-2323 September 2014CH03 Annual return made up to 2014-09-01 with full list of shareholders23 September 2014AR01 Director's details changed for Mr Lawrence Ian Jebson on 2014-09-2323 September 2014CH01 Registration of charge 015347580019, created on 2014-08-1118 August 2014MR01 Group of companies' accounts made up to 2013-12-296 August 2014AA Registration of charge 0153475800187 February 2014MR01 Annual return made up to 2013-09-01 with full list of shareholders16 October 2013AR01 Group of companies' accounts made up to 2012-12-307 May 2013AA Annual return made up to 2012-09-01 with full list of shareholders30 October 2012AR01 Register inspection address has been changed from C/O Capita Registrars Northern House Woodsome Park Fenay Bridge Huddersfield HD8 0GA United Kingdom16 October 2012AD02 Group of companies' accounts made up to 2012-01-0113 June 2012AA Appointment of Anthony John Sheridan as a director8 February 2012AP01 Register(s) moved to registered office address30 January 2012AD04 Legacy24 November 2011MG02 Annual return made up to 2011-09-01 with bulk list of shareholders3 October 2011AR01 Statement of capital following an allotment of shares on 2011-07-2816 September 2011SH01 Change of constitution by order of court or other authority15 August 2011CC06
Termination of appointment of Paul Wright as a director4 July 2011TM01 Termination of appointment of Graham Cole as a director4 July 2011TM01 Termination of appointment of Val Kaye as a director4 July 2011TM01 Re-registration from a public company to a private company following a court order22 June 2011RR08
Statement of capital following an allotment of shares on 2011-06-2222 June 2011SH01 Statement of capital on 2011-06-2222 June 2011SH19 Re-registration of Memorandum and Articles22 June 2011MAR
Re-registration court order to reduce share capital22 June 2011RROC138
Statement of capital following an allotment of shares on 2011-06-2122 June 2011SH01 Memorandum and Articles of Association20 June 2011MEM/ARTS
Group of companies' accounts made up to 2011-01-028 June 2011AA Statement of capital following an allotment of shares on 2011-02-089 March 2011SH01 Legacy4 February 2011MG02 Legacy2 February 2011MG01 Statement of capital following an allotment of shares on 2010-12-0911 January 2011SH01 Statement of capital following an allotment of shares on 2010-11-1710 December 2010SH01 Annual return made up to 2010-09-01 with bulk list of shareholders13 October 2010AR01 Statement of capital following an allotment of shares on 2010-09-201 October 2010SH01 Group of companies' accounts made up to 2010-01-0315 June 2010AA Statement of capital following an allotment of shares on 2010-01-1826 January 2010SH01 Legacy11 January 2010MG02 Legacy11 January 2010MG02 Legacy11 January 2010MG02 Legacy11 January 2010MG02 Legacy4 December 2009MG01 Annual return made up to 2009-09-01 with bulk list of shareholders20 October 2009AR01 Register(s) moved to registered inspection location6 October 2009AD03 Register inspection address has been changed6 October 2009AD02 Legacy30 September 2009288b Legacy29 September 200988(2) Group of companies' accounts made up to 2008-12-2827 May 2009AA Legacy10 February 2009288a Legacy10 February 2009288a Legacy10 February 2009288a Legacy4 February 2009288b Legacy4 February 2009288b Legacy4 February 2009288b Auditor's resignation31 December 2008AUD
Legacy10 November 2008288a Legacy21 October 200888(2) Legacy15 October 2008288b Legacy11 September 2008363a Legacy8 September 2008288c Legacy5 September 2008403a Group of companies' accounts made up to 2007-12-3018 April 2008AA Legacy11 September 2007363s Group of companies' accounts made up to 2006-12-3125 June 2007AA Group of companies' accounts made up to 2005-12-3117 July 2006AA Legacy24 October 2005288a Legacy24 October 2005363s Legacy21 October 2005288b Group of companies' accounts made up to 2004-12-3121 June 2005AA Legacy18 November 2004288a Legacy22 September 2004363s Group of companies' accounts made up to 2003-12-314 August 2004AA Legacy23 September 2003363s Certificate of cancellation of share premium account27 June 2003CERT21
Group of companies' accounts made up to 2002-12-3126 June 2003AA Court order25 June 2003OC
Legacy30 September 2002363s Group of companies' accounts made up to 2001-12-3124 July 2002AA Legacy30 October 2001288b Legacy30 October 2001288a Legacy25 September 2001363s Group of companies' accounts made up to 2000-12-314 September 2001AA Legacy25 October 2000363s Legacy21 September 2000122
Legacy21 September 2000122
Full group accounts made up to 1999-12-3111 September 2000AA Legacy13 February 2000PROSP
Legacy11 February 2000288b Legacy11 February 2000288a Legacy7 February 2000288a Legacy7 February 2000288a Legacy2 February 2000403a Certificate of re-registration from Private to Public Limited Company24 January 2000CERT5
Legacy24 January 200043(3)e
Balance Sheet24 January 2000BS
Auditor's statement24 January 2000AUDS
Auditor's report24 January 2000AUDR
Re-registration of Memorandum and Articles24 January 2000MAR
Legacy24 January 200043(3)
Certificate of change of name16 December 1999CERTNM Legacy18 October 1999363s Full accounts made up to 1998-12-315 October 1999AA Legacy22 December 1998123 Legacy22 December 1998225 Accounts for a small company made up to 1998-03-3120 November 1998AA Legacy9 September 1998363s Accounts for a small company made up to 1997-03-3117 December 1997AA Legacy30 October 1997363s Accounts for a small company made up to 1996-03-314 December 1996AA Legacy18 October 1996363s Accounts for a small company made up to 1995-03-3131 January 1996AA Legacy14 September 1995288 Legacy14 September 1995363s A selection of documents registered before 1 January 19951 January 1995PRE95
A selection of documents registered before 1 January 19951 January 1995PRE95
Accounts for a small company made up to 1994-03-3112 December 1994AA Legacy28 September 1994363s Accounts for a small company made up to 1993-03-3115 December 1993AA Legacy21 October 1993363s Accounts for a small company made up to 1992-03-3110 November 1992AA Legacy18 October 1992363s Accounts for a small company made up to 1991-03-3122 November 1991AA Legacy18 October 1991363b Full accounts made up to 1990-03-3112 September 1990AA Legacy12 September 1990363 Full accounts made up to 1989-03-3115 November 1989AA Legacy15 November 1989363 Full accounts made up to 1988-03-318 September 1988AA Legacy8 September 1988363 Full accounts made up to 1987-03-3120 January 1988AA Full accounts made up to 1986-03-3114 March 1987AA A selection of documents registered before 1 January 19871 January 1987PRE87
Incorporation15 December 1980NEWINC What this means for you
If you are a creditor
Submit your proof of debt to the liquidator. Once liquidation begins, no creditor can start or continue legal action without the court's permission. Unsecured creditors rank after secured and preferential creditors and are usually paid last, often only a portion.
Owed money by a company in liquidation →If you are an employee
Employees are preferential creditors for certain unpaid wages and holiday pay, and may be able to claim from the Redundancy Payments Service if roles are made redundant.
Employee rights and redundancy pay →If you are a customer
Deposits paid are usually unsecured claims. Contracts may be terminated by the liquidator. Contact the liquidator about outstanding work or refunds.
What customers can recover →If you are a supplier
Goods supplied before the liquidation began are an unsecured claim. Check whether any retention-of-title clause lets you identify and recover specific goods.
How retention of title works →Don't be the last to know next time
Most suppliers only find out a customer has failed once it is announced. By then it is too late. Protect monitors every company you sell to and emails you as the warning signs build, well before it becomes official. We can't stop a customer failing, but you'll never be the last to know, and you'll know you did all you could.
See how Protect works, £24/mo →Other retail companies in creditors' voluntary liquidation
Related guides
The bigger picture
Frequently asked questions
- Is Ideal Shopping Direct Limited in creditors' voluntary liquidation?
- Yes. Ideal Shopping Direct Limited (company number 01534758) entered creditors' voluntary liquidation on 28 February 2023, by its creditors. Martin Charles Armstrong of null was appointed as liquidator.
- Who is the liquidator of Ideal Shopping Direct Limited?
- Martin Charles Armstrong, a licensed insolvency practitioner at null, was appointed liquidator of Ideal Shopping Direct Limited on 28 February 2023. Creditors can contact the liquidator directly to submit a claim.
- What does Ideal Shopping Direct Limited do?
- Ideal Shopping Direct Limited's registered nature of business is retail sale via mail order houses or via internet (SIC 47910). It is classified in the retail sector.
- Where is Ideal Shopping Direct Limited based?
- Ideal Shopping Direct Limited's registered office is Allen House 1, Sutton, SM1 4LA. The registered office is the address held on the public register, which is not always the trading address.
- When was Ideal Shopping Direct Limited founded?
- Ideal Shopping Direct Limited was incorporated on 15 December 1980, 43 years before the liquidator was appointed.
- What is Ideal Shopping Direct Limited's company number?
- Ideal Shopping Direct Limited's registered company number is 01534758.
- Who has significant control of Ideal Shopping Direct Limited?
- 1 active person with significant control over Ideal Shopping Direct Limited is on the register: Aurelius Alpha Limited.
- Does Ideal Shopping Direct Limited have any outstanding charges?
- 4 outstanding charges are registered against Ideal Shopping Direct Limited out of 26 on file. Outstanding charges represent secured creditors who rank ahead of unsecured creditors in any recovery.
- What does liquidation mean for creditors of Ideal Shopping Direct Limited?
- Liquidation is the formal wind-up of a company. Once it begins, the liquidator collects assets, settles claims in statutory order (secured, preferential, then unsecured) and distributes whatever remains. Unsecured creditors often recover only a portion of what they are owed, and sometimes nothing.
- How long does liquidation take?
- Most liquidations run for 12 to 24 months, longer where the company has complex assets, litigation, or ongoing trading. Annual progress reports are filed by the liquidator until the company is dissolved at the end of the process.
- Will creditors get paid in Ideal Shopping Direct Limited's liquidation?
- Secured creditors are paid from the assets they hold a charge over. Preferential creditors (employee wages up to limits, pension contributions, HMRC for certain taxes) come next. Unsecured creditors share whatever remains, which may be nothing. The Statement of Affairs, when filed, sets out the liquidator's estimate at the point of appointment.
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