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Euphoria Direct Limited Is Euphoria Direct Limited in creditors' voluntary liquidation?
Last verified 27 May 2026
Yes, Euphoria Direct Limited (company number 09801056) entered creditors' voluntary liquidation on 9 August 2024, by its creditors. Adam Jordan of null was appointed as liquidator.
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Euphoria Direct Limited is now in creditors' voluntary liquidation. Below are the key dates, the directors, the public-record timeline that led here, and what the liquidation means if you are a creditor, employee, customer or supplier.
Company at a glance
| Status | In Creditors' Voluntary Liquidation |
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| Company number | 09801056 |
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| Incorporated | 30 September 2015 (11 years old) |
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| Registered office | 3 The Courtyard, Harris Business Park, Hanbury Road, Stoke Prior, Bromsgrove, B60 4DJ |
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| Nature of business (SIC) | 47910: Retail sale via mail order houses or via Internet (Retail) |
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| Date entered creditors' voluntary liquidation | 9 August 2024 |
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| Liquidator | Adam Jordan, null (licensed insolvency practitioner) |
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| Public register | View filing history ↗ |
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About the business
Euphoria Direct Limited is a retail business based in Stoke Prior, incorporated in 2015 and 9 years old when the liquidator was appointed. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). There have been 2 director appointments since incorporation, of which 1 was on the board when the liquidator was appointed, alongside 1 person with significant control.
Directors
2 people have been appointed as directors of Euphoria Direct Limited.
DirectorStatusAppointedResigned
A director resignation shortly before an insolvency is a matter of public record; it does not by itself imply wrongdoing.
Persons with significant control
Individuals or entities with significant influence or control.
Ms Sarah Jayne Saxelby
individual person with significant control · British · United Kingdom
Ownership of shares 75-100%Voting rights 75-100%
1 ceased control
- Stuart Lovatt · ceased 1 Oct 2019
What happened
EventDateType
Liquidators' statement of receipts and payments26 September 2025LIQ03
Registered office address changed16 August 2024AD01 Statement of affairs16 August 2024LIQ02
Appointment of a voluntary liquidator16 August 2024600
+15 earlier events · 2016 to 2024
Creditors' voluntary liquidationStatus9 August 2024
Compulsory strike-off action has been suspended9 December 2021DISS16(SOAS) First Gazette notice for compulsory strike-off30 November 2021GAZ1 Confirmation statement made with updates6 November 2020CS01 Cessation as a person with significant control26 August 2020PSC07 Change of details as a person with significant control26 August 2020PSC04 Micro company accounts made up17 June 2020AA Confirmation statement made with no updates18 October 2019CS01 Micro company accounts made up28 June 2019AA Termination of appointment as a director15 May 2019TM01 Confirmation statement made with no updates15 November 2018CS01 Micro company accounts made up28 June 2018AA Confirmation statement made with updates2 November 2017CS01 Accounts for a dormant company made up28 June 2017AA Confirmation statement made with updates4 November 2016CS01 Incorporation30 September 2015NEWINC What this means for you
If you are a creditor
Submit your proof of debt to the liquidator. Once liquidation begins, no creditor can start or continue legal action without the court's permission. Unsecured creditors rank after secured and preferential creditors and are usually paid last, often only a portion.
Owed money by a company in liquidation →If you are an employee
Employees are preferential creditors for certain unpaid wages and holiday pay, and may be able to claim from the Redundancy Payments Service if roles are made redundant.
Employee rights and redundancy pay →If you are a customer
Deposits paid are usually unsecured claims. Contracts may be terminated by the liquidator. Contact the liquidator about outstanding work or refunds.
What customers can recover →If you are a supplier
Goods supplied before the liquidation began are an unsecured claim. Check whether any retention-of-title clause lets you identify and recover specific goods.
How retention of title works →Don't be the last to know next time
Most suppliers only find out a customer has failed once it is announced. By then it is too late. Protect monitors every company you sell to and emails you as the warning signs build, well before it becomes official. We can't stop a customer failing, but you'll never be the last to know, and you'll know you did all you could.
See how Protect works, £24/mo →Other retail companies in creditors' voluntary liquidation
Related guides
The bigger picture
Frequently asked questions
- Is Euphoria Direct Limited in creditors' voluntary liquidation?
- Yes. Euphoria Direct Limited (company number 09801056) entered creditors' voluntary liquidation on 9 August 2024, by its creditors. Adam Jordan of null was appointed as liquidator.
- Who is the liquidator of Euphoria Direct Limited?
- Adam Jordan, a licensed insolvency practitioner at null, was appointed liquidator of Euphoria Direct Limited on 9 August 2024. Creditors can contact the liquidator directly to submit a claim.
- What does Euphoria Direct Limited do?
- Euphoria Direct Limited's registered nature of business is retail sale via mail order houses or via internet (SIC 47910). It is classified in the retail sector.
- Where is Euphoria Direct Limited based?
- Euphoria Direct Limited's registered office is 3 The Courtyard, Harris Business Park, Hanbury Road, Stoke Prior, Bromsgrove, B60 4DJ. The registered office is the address held on the public register, which is not always the trading address.
- When was Euphoria Direct Limited founded?
- Euphoria Direct Limited was incorporated on 30 September 2015, 9 years before the liquidator was appointed.
- What is Euphoria Direct Limited's company number?
- Euphoria Direct Limited's registered company number is 09801056.
- Who has significant control of Euphoria Direct Limited?
- 1 active person with significant control over Euphoria Direct Limited is on the register: Ms Sarah Jayne Saxelby.
- What does liquidation mean for creditors of Euphoria Direct Limited?
- Liquidation is the formal wind-up of a company. Once it begins, the liquidator collects assets, settles claims in statutory order (secured, preferential, then unsecured) and distributes whatever remains. Unsecured creditors often recover only a portion of what they are owed, and sometimes nothing.
- How long does liquidation take?
- Most liquidations run for 12 to 24 months, longer where the company has complex assets, litigation, or ongoing trading. Annual progress reports are filed by the liquidator until the company is dissolved at the end of the process.
- Will creditors get paid in Euphoria Direct Limited's liquidation?
- Secured creditors are paid from the assets they hold a charge over. Preferential creditors (employee wages up to limits, pension contributions, HMRC for certain taxes) come next. Unsecured creditors share whatever remains, which may be nothing. The Statement of Affairs, when filed, sets out the liquidator's estimate at the point of appointment.
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