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Cult Brands Group Limited Is Cult Brands Group Limited in creditors' voluntary liquidation?
Last verified 26 May 2026
Yes, Cult Brands Group Limited (company number 09490255) entered creditors' voluntary liquidation on 2 April 2026, by its creditors. Lee Morris of null was appointed as liquidator.
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Cult Brands Group Limited is now in creditors' voluntary liquidation. Below are the key dates, the directors, the public-record timeline that led here, and what the liquidation means if you are a creditor, employee, customer or supplier.
Company at a glance
| Status | In Creditors' Voluntary Liquidation |
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| Company number | 09490255 |
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| Previously known as | - Hcuk Limited, Mar 2015 to Jan 2021
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| Incorporated | 14 March 2015 (11 years old) |
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| Registered office | Unit 1 Merlin Park Unit 1 Merlin Park, Telford, TF7 4FB |
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| Nature of business (SIC) | 47750: Retail sale of cosmetic and toilet articles in specialised stores (Retail) |
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| Date entered creditors' voluntary liquidation | 2 April 2026 |
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| Liquidator | Lee Morris, null (licensed insolvency practitioner) |
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| Public register | View filing history ↗ |
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About the business
Cult Brands Group Limited is a retail business based in Telford, incorporated in 2015 and 11 years old when the liquidator was appointed. Its registered activity is retail sale of cosmetic and toilet articles in specialised stores (SIC 47750). There have been 6 director appointments since incorporation, of which 2 were on the board when the liquidator was appointed, alongside 1 person with significant control.
Directors
6 people have been appointed as directors of Cult Brands Group Limited.
DirectorStatusAppointedResigned
A director resignation shortly before an insolvency is a matter of public record; it does not by itself imply wrongdoing.
Persons with significant control
Individuals or entities with significant influence or control.
H.A.M Holdings Limited
corporate entity person with significant control
Ownership of shares 75-100%Voting rights 75-100%
1 ceased control
- Guavin Holdings Pty Ltd · ceased 15 Oct 2020
What happened
EventDateType
Notice to Registrar of Companies of Notice of disclaimer1 June 2026NDISC
Notice to Registrar of Companies of Notice of disclaimer21 April 2026NDISC
Registered office address changed from Unit 1 Merlin Park Unit 1 Merlin Park Halesfield 19 Telford TF7 4FB England to Heskin Hall Farm Wood Lane Heskin Preston PR7 5PA on 2026-04-2020 April 2026AD01 Statement of affairs20 April 2026LIQ02
+57 earlier events · 2015 to 2026
Appointment of a voluntary liquidator20 April 2026600
Creditors' voluntary liquidationStatus2 April 2026
Total exemption full accounts made up to 2024-06-3026 June 2025AA Confirmation statement made on 2025-03-09 with updates20 March 2025CS01 Compulsory strike-off action has been discontinued4 September 2024DISS40 First Gazette notice for compulsory strike-off3 September 2024GAZ1 Total exemption full accounts made up to 2023-06-3029 August 2024AA Confirmation statement made on 2024-03-09 with updates20 March 2024CS01 Compulsory strike-off action has been discontinued2 June 2023DISS40 Total exemption full accounts made up to 2022-06-301 June 2023AA First Gazette notice for compulsory strike-off30 May 2023GAZ1 Director's details changed for Miss Hannah Rosemary Meir on 2023-03-0929 March 2023CH01 Confirmation statement made on 2023-03-09 with updates29 March 2023CS01 Total exemption full accounts made up to 2021-06-3018 May 2022AA Confirmation statement made on 2022-03-09 with no updates23 March 2022CS01 Previous accounting period shortened from 2021-06-30 to 2021-06-2923 March 2022AA01 Director's details changed for Michael Bacon on 2022-03-2323 March 2022CH01 Registered office address changed from 75 Aston Road Shifnal Shropshire TF11 8DU England to Unit 1 Merlin Park Unit 1 Merlin Park Halesfield 19 Telford TF7 4FB on 2021-10-088 October 2021AD01 Director's details changed for Michael Bacon on 2021-03-1212 March 2021CH01 Director's details changed for Miss Hannah Rosemary Meir on 2021-03-1212 March 2021CH01 Notification of H.A.M Holdings Limited as a person with significant control on 2020-10-159 March 2021PSC02 Cessation of Guavin Holdings Pty Ltd as a person with significant control on 2020-10-159 March 2021PSC07 Confirmation statement made on 2021-03-09 with updates9 March 2021CS01 Total exemption full accounts made up to 2020-06-303 December 2020AA Termination of appointment of Janice Kay Gauvin as a director on 2020-10-1512 November 2020TM01 Termination of appointment of Geoffrey Paul Gauvin as a director on 2020-10-1512 November 2020TM01 Termination of appointment of Garth Angus Gauvin as a director on 2020-10-1512 November 2020TM01 Amended total exemption full accounts made up to 2019-06-3020 July 2020AAMD Confirmation statement made on 2020-06-25 with no updates26 June 2020CS01 Total exemption full accounts made up to 2019-06-3031 March 2020AA Compulsory strike-off action has been discontinued26 June 2019DISS40 Confirmation statement made on 2019-06-25 with updates25 June 2019CS01 Total exemption full accounts made up to 2018-06-3025 June 2019AA First Gazette notice for compulsory strike-off4 June 2019GAZ1 Confirmation statement made on 2019-03-17 with no updates18 March 2019CS01 Unaudited abridged accounts made up to 2017-06-3028 March 2018AA Confirmation statement made on 2018-03-17 with no updates20 March 2018CS01 Confirmation statement made on 2017-03-17 with updates30 March 2017CS01 Accounts for a dormant company made up to 2016-03-311 February 2017AA Current accounting period extended from 2017-03-31 to 2017-06-3018 January 2017AA01 Termination of appointment of Brad Paul Gauvin as a director on 2016-09-061 November 2016TM01 Statement of capital following an allotment of shares on 2016-09-0631 October 2016SH01 Particulars of variation of rights attached to shares31 October 2016SH10 Change of share class name or designation31 October 2016SH08 Annual return made up to 2016-03-18 with full list of shareholders13 May 2016AR01 Director's details changed for Michael Bacon on 2016-01-0418 March 2016CH01 Director's details changed for Miss Hannah Rosemary Meir on 2016-01-0418 March 2016CH01 Director's details changed for Janice Kay Gauvin on 2016-01-0418 March 2016CH01 Director's details changed for Garth Angus Gauvin on 2016-01-0418 March 2016CH01 Annual return made up to 2016-03-14 with full list of shareholders18 March 2016AR01 Director's details changed for Brad Paul Gauvin on 2016-01-0418 March 2016CH01 Director's details changed for Geoffrey Paul Gauvin on 2016-01-0418 March 2016CH01 Registered office address changed from Swallow Barn Neachley Lane Shifnal Shropshire TF11 8PH United Kingdom to 75 Aston Road Shifnal Shropshire TF11 8DU on 2015-12-2323 December 2015AD01 Appointment of Miss Hannah Rosemary Meir as a director on 2015-03-1414 July 2015AP01 Incorporation14 March 2015NEWINC What this means for you
If you are a creditor
Submit your proof of debt to the liquidator. Once liquidation begins, no creditor can start or continue legal action without the court's permission. Unsecured creditors rank after secured and preferential creditors and are usually paid last, often only a portion.
Owed money by a company in liquidation →If you are an employee
Employees are preferential creditors for certain unpaid wages and holiday pay, and may be able to claim from the Redundancy Payments Service if roles are made redundant.
Employee rights and redundancy pay →If you are a customer
Deposits paid are usually unsecured claims. Contracts may be terminated by the liquidator. Contact the liquidator about outstanding work or refunds.
What customers can recover →If you are a supplier
Goods supplied before the liquidation began are an unsecured claim. Check whether any retention-of-title clause lets you identify and recover specific goods.
How retention of title works →Don't be the last to know next time
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See how Protect works, £24/mo →Other retail companies in creditors' voluntary liquidation
Related guides
The bigger picture
Frequently asked questions
- Is Cult Brands Group Limited in creditors' voluntary liquidation?
- Yes. Cult Brands Group Limited (company number 09490255) entered creditors' voluntary liquidation on 2 April 2026, by its creditors. Lee Morris of null was appointed as liquidator.
- Who is the liquidator of Cult Brands Group Limited?
- Lee Morris, a licensed insolvency practitioner at null, was appointed liquidator of Cult Brands Group Limited on 2 April 2026. Creditors can contact the liquidator directly to submit a claim.
- What does Cult Brands Group Limited do?
- Cult Brands Group Limited's registered nature of business is retail sale of cosmetic and toilet articles in specialised stores (SIC 47750). It is classified in the retail sector.
- Where is Cult Brands Group Limited based?
- Cult Brands Group Limited's registered office is Unit 1 Merlin Park Unit 1 Merlin Park, Telford, TF7 4FB. The registered office is the address held on the public register, which is not always the trading address.
- When was Cult Brands Group Limited founded?
- Cult Brands Group Limited was incorporated on 14 March 2015, 11 years before the liquidator was appointed.
- What is Cult Brands Group Limited's company number?
- Cult Brands Group Limited's registered company number is 09490255.
- Who has significant control of Cult Brands Group Limited?
- 1 active person with significant control over Cult Brands Group Limited is on the register: H.A.M Holdings Limited.
- What does liquidation mean for creditors of Cult Brands Group Limited?
- Liquidation is the formal wind-up of a company. Once it begins, the liquidator collects assets, settles claims in statutory order (secured, preferential, then unsecured) and distributes whatever remains. Unsecured creditors often recover only a portion of what they are owed, and sometimes nothing.
- How long does liquidation take?
- Most liquidations run for 12 to 24 months, longer where the company has complex assets, litigation, or ongoing trading. Annual progress reports are filed by the liquidator until the company is dissolved at the end of the process.
- Will creditors get paid in Cult Brands Group Limited's liquidation?
- Secured creditors are paid from the assets they hold a charge over. Preferential creditors (employee wages up to limits, pension contributions, HMRC for certain taxes) come next. Unsecured creditors share whatever remains, which may be nothing. The Statement of Affairs, when filed, sets out the liquidator's estimate at the point of appointment.
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