Is 50/50 Imports Limited in creditors' voluntary liquidation?
Last verified 19 June 2026
Yes, 50/50 Imports Limited (company number 11571410) entered creditors' voluntary liquidation on 17 June 2026, by its creditors. Jamie Playford of Leading was appointed as liquidator.
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50/50 Imports Limited is now in creditors' voluntary liquidation. Below are the key dates, the directors, the public-record timeline that led here, and what the liquidation means if you are a creditor, employee, customer or supplier.
Company at a glance
| Status | In Creditors' Voluntary Liquidation |
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| Company number | 11571410 |
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| Incorporated | 17 September 2018 (8 years old) |
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| Registered office | Unit 3 G K Davies Industrial Estate, Hayes Lane, Stourbridge, West Midlands, DY9 8QX |
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| Nature of business (SIC) | 46460: Wholesale of pharmaceutical goods (Retail) |
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| Date entered creditors' voluntary liquidation | 17 June 2026 |
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| Liquidator | Jamie Playford, Leading (licensed insolvency practitioner) |
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| Official notice | View the official notice ↗ |
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| Public register | View filing history ↗ |
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About the business
50/50 Imports Limited is a retail business based in Stourbridge, incorporated in 2018 and 8 years old when the liquidator was appointed. Its registered activity is wholesale of pharmaceutical goods (SIC 46460). There have been 2 director appointments since incorporation, of which 1 was on the board when the liquidator was appointed, alongside 1 person with significant control.
Directors
2 people have been appointed as directors of 50/50 Imports Limited.
DirectorStatusAppointedResigned
A director resignation shortly before an insolvency is a matter of public record; it does not by itself imply wrongdoing.
Persons with significant control
Individuals or entities with significant influence or control.
Mr Jonathan Alexander Gupta
individual person with significant control · British · England
Ownership of shares 75-100%Voting rights 75-100%Right to appoint and remove directors
1 ceased control
- Mr Tony Andrew Bird · ceased 1 Dec 2022
What happened
EventDateType
Appointment of a voluntary liquidator30 June 2026600
Statement of affairs30 June 2026LIQ02
Registered office address changed from Unit 3 G K Davies Industrial Estate Hayes Lane Stourbridge West Midlands DY9 8QX England to Lawrence House 5 st. Andrews Hill Norwich Norfolk NR2 1AD on 2026-06-3030 June 2026AD01 Creditors' voluntary liquidationStatus17 June 2026
+33 earlier events · 2018 to 2026
Total exemption full accounts made up to 2025-09-3021 April 2026AA Confirmation statement made on 2026-03-20 with updates20 March 2026CS01 Change of details for Mr Jonathan Alexander Gupta as a person with significant control on 2022-12-0120 March 2026PSC04 Cessation of Tony Andrew Bird as a person with significant control on 2022-12-0115 January 2026PSC07 Registered office address changed from Unit 8a Gk Davies Industrial Estate Hayes Lane Stourbridge West Midlands DY9 8QX United Kingdom to Unit 3 G K Davies Industrial Estate Hayes Lane Stourbridge West Midlands DY9 8QX on 2026-01-1515 January 2026AD01 Compulsory strike-off action has been discontinued6 September 2025DISS40 Total exemption full accounts made up to 2024-09-303 September 2025AA First Gazette notice for compulsory strike-off26 August 2025GAZ1 Confirmation statement made on 2025-03-30 with no updates17 April 2025CS01 Total exemption full accounts made up to 2023-09-3021 June 2024AA Confirmation statement made on 2024-03-30 with no updates23 April 2024CS01 Director's details changed for Mr Jonathan Alexander Gupta on 2024-01-1823 January 2024CH01 Change of details for Mr Jonathan Alexander Gupta as a person with significant control on 2024-01-1823 January 2024PSC04 Total exemption full accounts made up to 2022-09-3030 June 2023AA Confirmation statement made on 2023-03-30 with no updates13 April 2023CS01 Change of details for Mr Jonathan Alexander Gupta as a person with significant control on 2022-12-015 December 2022PSC04 Director's details changed for Mr Jonathan Alexander Gupta on 2022-12-012 December 2022CH01 Change of details for Mr Jonathan Alexander Gupta as a person with significant control on 2022-12-012 December 2022PSC04 Change of details for Mr Tony Andrew Bird as a person with significant control on 2022-12-012 December 2022PSC04 Termination of appointment of Tony Andrew Bird as a director on 2022-12-012 December 2022TM01 Registered office address changed from Unit 8 Musk Lane Industrial Estate Gornal Dudley Westmidlands DY3 2UH England to Unit 8a Gk Davies Industrial Estate Hayes Lane Stourbridge West Midlands DY9 8QX on 2022-10-1212 October 2022AD01 Micro company accounts made up to 2021-09-3031 July 2022AA Confirmation statement made on 2022-03-30 with no updates8 April 2022CS01 Micro company accounts made up to 2020-09-3029 June 2021AA Confirmation statement made on 2021-03-30 with no updates23 April 2021CS01 Micro company accounts made up to 2019-09-3017 September 2020AA Registered office address changed from Bovingdon House Lawnswood Stourbridge West Midlands DY7 5QP United Kingdom to Unit 8 Musk Lane Industrial Estate Gornal Dudley Westmidlands DY3 2UH on 2020-03-3131 March 2020AD01 Confirmation statement made on 2020-03-30 with updates30 March 2020CS01 Confirmation statement made on 2019-09-16 with no updates17 September 2019CS01 Director's details changed for Mr Jonathan Alexander Gupta on 2018-09-2828 September 2018CH01 Director's details changed for Mr Tony Andrew Bird on 2018-09-2828 September 2018CH01 Change of details for Mr Tony Andrew Bird as a person with significant control on 2018-09-2828 September 2018PSC04 Change of details for Mr Jonathan Alexander Gupta as a person with significant control on 2018-09-2828 September 2018PSC04 Incorporation17 September 2018NEWINC What this means for you
If you are a creditor
Submit your proof of debt to the liquidator (Leading). Once liquidation begins, no creditor can start or continue legal action without the court's permission. Unsecured creditors rank after secured and preferential creditors and are usually paid last, often only a portion.
Owed money by a company in liquidation →If you are an employee
Employees are preferential creditors for certain unpaid wages and holiday pay, and may be able to claim from the Redundancy Payments Service if roles are made redundant.
Employee rights and redundancy pay →If you are a customer
Deposits paid are usually unsecured claims. Contracts may be terminated by the liquidator. Contact the liquidator about outstanding work or refunds.
What customers can recover →If you are a supplier
Goods supplied before the liquidation began are an unsecured claim. Check whether any retention-of-title clause lets you identify and recover specific goods.
How retention of title works →Don't be the last to know next time
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See how Protect works, £24/mo →Other retail companies in creditors' voluntary liquidation
Related guides
The bigger picture
Frequently asked questions
- Is 50/50 Imports Limited in creditors' voluntary liquidation?
- Yes. 50/50 Imports Limited (company number 11571410) entered creditors' voluntary liquidation on 17 June 2026, by its creditors. Jamie Playford of Leading was appointed as liquidator.
- Who is the liquidator of 50/50 Imports Limited?
- Jamie Playford, a licensed insolvency practitioner at Leading, was appointed liquidator of 50/50 Imports Limited on 17 June 2026. Creditors can contact the liquidator directly to submit a claim.
- What does 50/50 Imports Limited do?
- 50/50 Imports Limited's registered nature of business is wholesale of pharmaceutical goods (SIC 46460). It is classified in the retail sector.
- Where is 50/50 Imports Limited based?
- 50/50 Imports Limited's registered office is Unit 3 G K Davies Industrial Estate, Hayes Lane, Stourbridge, West Midlands, DY9 8QX. The registered office is the address held on the public register, which is not always the trading address.
- When was 50/50 Imports Limited founded?
- 50/50 Imports Limited was incorporated on 17 September 2018, 8 years before the liquidator was appointed.
- What is 50/50 Imports Limited's company number?
- 50/50 Imports Limited's registered company number is 11571410.
- Who has significant control of 50/50 Imports Limited?
- 1 active person with significant control over 50/50 Imports Limited is on the register: Mr Jonathan Alexander Gupta.
- What does liquidation mean for creditors of 50/50 Imports Limited?
- Liquidation is the formal wind-up of a company. Once it begins, the liquidator collects assets, settles claims in statutory order (secured, preferential, then unsecured) and distributes whatever remains. Unsecured creditors often recover only a portion of what they are owed, and sometimes nothing.
- How long does liquidation take?
- Most liquidations run for 12 to 24 months, longer where the company has complex assets, litigation, or ongoing trading. Annual progress reports are filed by the liquidator until the company is dissolved at the end of the process.
- Will creditors get paid in 50/50 Imports Limited's liquidation?
- Secured creditors are paid from the assets they hold a charge over. Preferential creditors (employee wages up to limits, pension contributions, HMRC for certain taxes) come next. Unsecured creditors share whatever remains, which may be nothing. The Statement of Affairs, when filed, sets out the liquidator's estimate at the point of appointment.
Report an error on this page·Not financial, credit or legal advice.